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According to British anthropologist Edward Taylor, what does culture include?
A) Art and literature
B) Knowledge and belief
C) Morals and laws
D) All of the above
What are some characteristics of culture?
A) Learned behavior
B) Abstract nature
C) Transmission through language
D) All of the above
What role does language play in the transmission of culture?
A) It is the main vehicle of culture
B) It is a minor aspect of culture
C) It has no role in culture
D) It is only important in written culture
What does culture encompass?
A) Only learned behavior
B) Only material objects
C) Both learned behavior and material objects
D) Neither learned behavior nor material objects
What is the nature of cultural influences in modern complex societies?
A) Detailed prescriptions for appropriate behavior
B) Broad boundaries within which individuals think and act
C) Rapid changes in cultural norms
D) Lack of awareness among individuals
What is the essential core of culture, according to Singer?
A) Behavior observed through social relations
B) Traditional ideas and values
C) Material artifacts
D) All of the above
How does culture affect organizations?
A) It has no impact on organizations
B) It creates a sense of identity for organization members
C) It limits organizational growth
D) It reduces employee commitment
What role does culture play in influencing consumer behavior?
A) It has no influence on consumer behavior
B) It affects only economic decisions
C) It shapes attitudes and values related to consumption
D) It only affects individual preferences
How does culture impact marketing across different countries?
A) It does not impact marketing strategies
B) It requires marketers to adapt to cultural differences
C) It leads to standardized marketing approaches
D) It increases competition among marketers
What is the significance of understanding culture in marketing?
A) It has no significance in marketing
B) It helps in developing universal marketing strategies
C) It enables marketers to avoid international business problems
D) It ensures success and existence in the market
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