Meaning, Characteristics and Elements of Culture – MCQs

The values, beliefs, and rules by which society directs people’s interactions are part of the:

A) Cognitive component

B) Material component

C) Normative component

D) Linguistic component

Which of the following is NOT an example of a norm?

A) Religious education for children

B) Cultural rituals

C) Technological advancements

D) Proper conduct in social settings

Culture is learned primarily through:

A) Genetic inheritance

B) Observations and interactions

C) Material possessions

D) Cognitive development

The process of transmitting cultural elements from one generation to the next is known as:

A) Acculturation

B) Enculturation

C) Assimilation

D) Cultural diffusion

A symbol may be defined as:

A) A tangible object

B) A sign or representation of something

C) An abstract concept

D) A cultural norm

Which of the following is an example of an expressive symbol?

A) A traffic light

B) A stop sign

C) A thumbs-up gesture

D) A written word

Cultural relativism is the idea that:

A) All cultures are equal

B) One’s own culture is superior

C) Cultural differences should be respected

D) Cultural norms are universal

Ethnocentrism is the tendency to:

A) Judge other cultures by one’s own standards

B) Respect cultural differences

C) Embrace diversity

D) Adapt to different cultural norms

Subcultural differences can lead to variations in:

A) Language

B) Religion

C) Buying behavior

D) All of the above

Marketers should be aware of subcultures because:

A) Subcultures are always the same as the dominant culture

B) Subcultures do not influence buying behavior

C) Subcultures may require different marketing strategies

D) Subcultures are not important for market segmentation