Meaning, Characteristics and Elements of Culture – MCQs

Which of the following is NOT a reason why subcultures are important for marketers?

A) They can serve unique needs

B) They influence buying behavior

C) They are always the same as the dominant culture

D) They can be natural market segments

Continuous monitoring of subcultural characteristics may help marketers to:

A) Develop standardized marketing strategies

B) Ignore cultural changes

C) Bring appropriate and timely marketing strategies

D) Focus only on the dominant culture

Cultural patterns primarily relate to:

A) Economic factors

B) Ideological factors

C) Political factors

D) Biological factors

The material component of culture includes:

A) Values and beliefs

B) Tangible objects made and used by humans

C) Rules and guidelines for behavior

D) Language and communicatio

Which of the following is NOT a characteristic of cultural relativism?

A) Judging other cultures by their own standards

B) Respecting cultural differences

C) Recognizing that cultural norms vary

D) Believing one’s own culture is superior

The transmission of cultural elements from one generation to the next is known as:

A) Acculturation

B) Enculturation

C) Assimilation

D) Cultural diffusion

Subcultural differences may dictate variations in:

A) Political beliefs

B) Social media usage

C) Buying behavior

D) Educational attainment

Cultural relativism is the idea that:

A) All cultures are equal

B) One’s own culture is superior

C) Cultural differences should be respected

D) Cultural norms are universal

Which of the following is NOT a component of culture mentioned in the text?

A) Cognitive

B) Linguistic

C) Material

D) Normative

The cognitive component of culture is primarily concerned with:

A) Tangible artifacts

B) People’s knowledge and beliefs

C) Rules and guidelines for behavior

D) Material possessions