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What defines a structured interview in questionnaire completion?
A) Respondents are asked to complete the questionnaire in writing
B) Questions are open-ended without a predetermined set of responses
C) The researcher is present, and respondents verbally respond to questions
D) Anonymity of respondents is a key consideration during completion
Which statement best describes open format questions in a questionnaire?
A) Questions are pre-designed with specific response choices
B) Respondents have the liberty to express their opinions freely
C) Questions are structured for qualitative data collection
D) Anonymity of respondents is ensured during completion
Why might a researcher include open format questions in a questionnaire?
A) To gather specific statistical data
B) To restrict respondents’ answers
C) To encourage true and unexpected suggestions
D) To ensure a standardized response pattern
Which of the following best describes closed format questions in a questionnaire?
A) Questions that allow respondents to freely express opinions
B) Questions with multiple-choice answers
C) Questions designed for qualitative data collection
D) Questions that lead respondents to specific answers
How are leading questions characterized in a questionnaire?
A) Force respondents to choose between extremes
B) Present choices that encourage varied opinions
C) Guide respondents towards a particular type of answer
D) Include a wide range of response option
What purpose do importance questions serve in a questionnaire?
A) Collect statistical data and percentages
B) Measure the future intentions of customers
C) Rate the importance of specific issues on a scale
D) Track opinions across different groups over time
How do Likert questions aid in questionnaire assessment?
A) Assess the future buying intentions of customers
B) Provide only dichotomous responses (Yes/No)
C) Measure how strongly respondents agree with a statement
D) Use bipolar scale responses between two extreme answers
What characterizes dichotomous questions in a questionnaire?
A) Presenting bipolar choices for responses
B) Allowing respondents to freely express opinions
C) Asking respondents to rate issues on a scale
D) Providing only two choices for responses (Yes/No)
Which type of question typically asks respondents to rate the importance of a specific issue on a scale of 1-5?
A) Closed format questions
B) Likert questions
C) Leading questions
D) Importance questions
What characteristic defines a dichotomous question?
A) Provides a range of responses
B) Analyzes between multiple choices
C) Asks respondents to choose between two options
D) Ranges from poor to good in scale
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